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01. Your Brand, Your Location
Offer EV charging under your own brand, at your locations.
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02. Our Charging Solutions
World-class hardware, fully operated by us.
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03. Your Pricing, Your Revenue
Set your pricing, track performance, and keep all charging revenue and profits.
One Partner for the Complete Charging Solution
With 65,000+ chargers installed worldwide, ABB E-mobility combines proven hardware, global service expertise and end-to-end operations into one fully managed CPO-as-a-Service solution. Everything you need to build your charging network, without the complexity of running it.
How It Works
Order ABB E-mobility chargers that match the charging needs of your locations and customers. Our team will help you select the right hardware and configuration for each site.
Arrange installation with your preferred contractor. ABB E-mobility supports you with site design and technical guidance.
Set your charging prices, collect all revenue, and track performance and financial in our portal, while we take care of day-to-day operations.
Designed Around Your Business
Attract more visitors by offering convenient EV charging at your locations, giving drivers another reason to stop by.
Turn your parking spaces into a new revenue stream while promoting your offers, menus, and loyalty programs on the charger's built-in display.
Make charging your own with your brand, colors, and pricing, seamlessly integrated into your existing apps and loyalty programs.
Get real-time insights into charging sessions, utilization, revenue, and network performance, all in one portal.
A Charging Experience Drivers Trust
Charging with power levels up to 800 kW, built to keep drivers moving.
Multilingual support around the clock to help drivers with charging, payments, and other inquiries
Red Dot Award-winning design and an intuitive user experience that make charging easy for all drivers
CaaS in Action
Moto Hospitality uses ABB E-mobility’s CPO-as-a-Service model to power EV charging across its UK motorway service network, including Exeter, the UK’s largest EV charging site. Moto charges under its own brand and keeps the revenue, while ABB E-mobility’s A400 ultra-fast chargers and end-to-end operations do the rest.
ABB E-mobility gives us the technology and operational support to deliver reliable, high-speed charging under our own brand, while allowing us to focus on what we do best: serving our customers.
Wyn Stevens Project Manager, Moto Hospitality
Retail-Ready Solutions
Our chargers deliver the best driver experience with configurable power levels.
Frequently Asked Questions
Everything about CPO-as-a-Service: who owns what, how you earn, and what it costs to get started.
CPO-as-a-Service (CaaS) lets retailers, quick-service restaurants, convenience stores and other destination businesses offer EV charging under their own brand and earn the revenue, without running the charging network themselves.
ABB E-mobility provides the hardware, software, payments, roaming, driver support, and day-to-day operations as one service. You set the branding, pricing, and customer experience and keep all charging revenue. ABB E-mobility runs the network for a per-kWh service fee.
Charging brings new customers to your site and supports your core business. The model can deliver an attractive IRR even at low to moderate utilization.
EV charging gives retailers and destination businesses three new sources of value: charging revenue, new customers, and higher in-store sales.
You set the charging price and keep the revenue. ABB E-mobility runs the operations for a simple per-kWh service fee.
Chargers bring new drivers to your site. Charger displays, promotions and loyalty programs then turn each charging stop into extra spend in store.
Both models take care of charging operations for you. The difference is who controls the customer relationship and captures the financial upside.
In a traditional CPO partnership, the operator typically sets the prices, promotes its own brand, and keeps most of the charging revenue. This introduces a third-party brand and customer ecosystem at your locations, separate from your own business.
In the ABB E-mobility CPO-as-a-Service, you control your brand, pricing and customer experience. Charging can be integrated into your existing apps and loyalty programs. You collect the charging revenue and retain the financial upside, while ABB manages day-to-day operations for a simple per-kWh service fee.
You stay in control: you choose where the chargers go, set the pricing, and decide how charging fits your brand, customer experience, and business. Arrange installation with your preferred partner or let ABB E-mobility arrange it for you.
ABB E-mobility runs the rest as one integrated service: commissioning, software, remote monitoring and diagnostics, maintenance, payments, roaming, and 24/7 driver support, with a 99% charger uptime commitment.
ABB E-mobility provides 24/7 multilingual driver support through familiar channels, including phone and email. We connect your chargers to major roaming networks and help make your locations visible in popular navigation apps and in-car navigation systems, so drivers can easily find and use your chargers.
Because we manage the charging technology, software, and operations together, we're able to utilize the feedback from driver interactions to continuously improve the charging experience.
The initial investment depends on the number and type of chargers, site preparation, and electrical infrastructure requirements. You purchase the ABB E-mobility chargers and arrange installation with your preferred partner, or ABB E-mobility can arrange it for you.
Once operational, ABB E-mobility manages the charging network for a simple per-kWh service fee. Electricity and other site-specific costs also apply.
Our team can help you assess the investment, operating costs, and expected returns for your locations. You can also use our simple calculator to estimate your site's earning potential. Try it here.